With the CB1000GT, the brand aims to reintroduce emotion, redefine Touring, and reclaim its global voice.
Honda opted for a unique model: an integrated team, a single point of contact, capable of aligning strategy, creative development, production, VFX, and AI from the project’s inception. This choice ensured enhanced agility, greater control, superior value for money, and prevented overpromising. The visionaries are also the implementers.
We developed a creative concept that could be adapted across the entire campaign: a rider immersed in a waking dream, transported from the lights of a petrol station to the spectacular roads of Norway. A sensory, cinematic world that rekindles the magic of Touring.
To bring this vision to life, director Jérémi Stadler and photographer Yannick Brossard worked closely with our creative, production, and VFX/AI teams.
The pre-production phase incorporated artificial intelligence to produce realistic mood boards, pre-visualizations, and a clear projection of the final rendering. The shoot, conceived as a Honda batch, pooled resources and multiplied the production value: MotoCrane, cinematic drones, FPV, on-board systems, and more.
The post-production, executed entirely in-house, merged real footage, advanced VFX, and AI generation to blur the line between dream and reality.
The result: a comprehensive global campaign, featuring a hero film, cut-downs, 4 social assets, a walkaround video, 3 accessory films, 100 premium photos, and a global press kit—acclaimed across all Honda markets.
CB1000GT. Touring. Awakened.
A demonstration of what integrated production offers: consistency, agility, control, and greater screen value.
