This campaign marks the start of the Olympic countdown and establishes EUROSPORT’s positioning as the “Home of Winter”: the ultimate reference for winter sports, bringing viewers closer to the action, season after season.

Filmed in the heart of the Dolomites, on one of Cortina d’Ampezzo’s iconic peaks, this teaser takes the form of a spectacular single-take sequence, featuring Tina Maze—Slovenian alpine skiing legend, Olympic champion, and now expert commentator for EUROSPORT.

To capture this unique, precise, and immersive shot, several helicopters were deployed in extreme conditions, flying close to the rugged terrain. The film aimed for simplicity in its storytelling, but ambition in its execution: to deliver the perfect shot—one that announces the Games without artifice, with grandeur, authenticity, and mastery.