To celebrate the arrival of the CBR600RR on the European market, we imagined a reveal worthy of this legendary sportbike. Filmed both day and night, in an aggressive and precise style, it expresses its full potential. Acceleration, cornering, braking—the film captures raw performance, the unique roar of its engine, and the pure pleasure of riding.
In addition to the main film, we developed a social campaign inspired by the world of movie or video game trailers.
Each piece of content highlights a USP of the bike, presented as a bonus module, a feature to unlock.
