We envisioned a fresh, dynamic campaign, clearly aimed at a young audience.
Jordan Prou imagines a film conceived as a true “POP film.” The spot blends vibrant colors, unexpected angles (fisheye, probe lens), and sweeping movements to create a visual aesthetic inspired by the trendiest content on social media.
The visual world draws on colorful sets and stylish looks, while maintaining a clear focus: to tell the story of a fun, chill, and accessible lifestyle—just like what the Honda PCX offers.
